A powerful Black woman lifting a school building with her hands

Negative events are inevitable at schools.
The principal’s most important job is to guide their school community through each one of them.

We help principals transform those events into powerful teaching moments that prevent future events and strengthen their school’s culture.

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The principal is the leader of the school. What they say, when they say it, and how they say it greatly influences how the school is perceived by parents, students, staff, and administrators. We are like a high-powered public relations team the principal uses whenever they need quick, great messaging to counter a developing negative school situation.

Listen to Phil DeCico explain more.

Social media messages can spread harmful, negative perceptions of the school.

We help principals counter those negative messages while strengthening the school’s culture.

Student answering survey with his smartphone

We Write a Plan

We survey students quickly to propose a message plan to address any negative social media messages covering 40+ issues.

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Directors analyzing an action plan

Principal Approves Plan

Principals can edit or customize our counter- messaging. They can also create their own messages instead.

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Director giving directives to be executed

We Deploy the Plan

After the principal approves it, we deploy our messaging to restore and strengthen the school’s culture.

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Join our short 30-minute webinar
to learn how we help principals.

Principals need to act fast to counter-message bad social media.

Our program provides the fastest, safest, most appropriate messaging.

We guarantee our messaging will improve school reputation!